Table of Contents

Table of Contents

Introduction	3
Mobilizing for Action	6
Preliminary Work	7
Local Community Profile	9
Organizing Competitors	10
Organizing Suppliers	12
Organizing Customers	12
Recruiting Allies Among Elected Officials	14
Communicating With Local Media	15
Registering to Vote	16
Developing a Strategy	19
Organizing A Phone Tree	20
A Checklist of Questions to Answer/Things to Do	21
Handling the Hearing	22
General "Dos" for Attending a Hearing	23
General "Dos" for Testifying at a Hearing	24
A Checklist of Things to Do	25
Collecting Petitions	26
Mailgrams	26
Follow-Up	27
Communicating the Issues	28
Corresponding With Lawmakers & Editors	29
Writing to an Elected Official	30
Guide to Addressing Legislators	31
Writing to the Editor	32
Identifying Outreach Opportunities	34
Outreach to the Community	35
Partial List of Community Organizations	35
Presenting Our Case	36
Keep Cool/Build a Bridge	37
CHARGES & BRIDGES for Rebuttal	38
And the Good News	41
Sample Forms & Additional Help From PLCAA	42
Know Your Voting Districts	43
Know Your Government Officials	44
Sample Petition	45
Local Speaking Opportunities	46
Sample Testimony	47
PLCAA Information	48
Checklist of Things to Do	49
PLCAA's Message Points	52

Professional Lawn Care Association of America - 1000 Johnson Ferry Road, NE - Suite C-135 - Marietta, GA 30068
Phone (800) 458-3466 - FAX (770) 578-6071 - E-Mail: plcaa@plcaa.org - Web Site: www.plcaa.org

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